Privacy Policy

Last updated: 23 June 2026

Embryonic Fertility & IVF respects your privacy and is committed to protecting the personal information you share with us through our websites.

1. Websites Covered

This Privacy Policy applies to the following websites:

2. Information We Collect

We may collect personal information that you voluntarily provide when you contact us, submit a form, request a callback, book a consultation, or communicate with our team.

  • Name
  • Phone number
  • Email address
  • Location or area
  • Fertility concern or treatment-related enquiry
  • Message or feedback submitted through our forms
  • Communication details shared through phone, email, WhatsApp, or other channels

3. Automatically Collected Information

When you visit our websites, certain technical information may be collected automatically to help us improve website performance, security, and user experience.

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Referral source
  • Date and time of visit
  • Website usage information

4. How We Use Your Information

We may use your information for the following purposes:

  • To respond to your enquiry
  • To schedule or follow up on consultations
  • To contact you regarding fertility treatment options, appointments, or clinic services
  • To provide information about IVF, IUI, fertility care, and related medical services
  • To improve our website, communication, and service experience
  • To maintain records for administrative, legal, and compliance purposes
  • To protect our websites from spam, misuse, fraud, or unauthorised access

5. Consent

By submitting your information through our websites or communication channels, you consent to the collection, use, and processing of your information as described in this Privacy Policy.

You may withdraw your consent at any time by contacting us. After withdrawal, we may stop using your information unless retention or processing is required for legal, medical, regulatory, administrative, or legitimate business purposes.

6. Sharing of Information

We do not sell your personal information.

We may share your information only when necessary with:

  • Doctors, clinic staff, fertility counsellors, and care coordinators
  • Website, hosting, form, email, analytics, and communication service providers
  • Legal, regulatory, or government authorities when required by law
  • Professional advisors, auditors, consultants, or compliance partners

7. Medical and Health Information

Any health-related information you voluntarily share with us is treated with care and confidentiality.

Information submitted through the website is used to understand your enquiry and guide you regarding possible next steps. Website communication should not be treated as a substitute for direct medical consultation, diagnosis, or treatment from a qualified medical professional.

8. Cookies and Tracking Technologies

Our websites may use cookies or similar technologies to improve user experience, analyse website performance, remember preferences, and understand visitor behaviour.

You may disable cookies through your browser settings. Some website features may not function properly if cookies are disabled.

9. Data Security

We take reasonable technical, administrative, and organisational measures to protect your personal information from unauthorised access, misuse, loss, alteration, or disclosure.

No method of online transmission or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary for the purposes stated in this Privacy Policy, including enquiry follow-up, consultation management, clinic records, legal compliance, dispute resolution, and business operations.

When information is no longer required, we may delete, anonymise, or securely archive it.

11. Your Rights

Subject to applicable law, you may request to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Update your contact details
  • Withdraw consent for future communication
  • Request deletion of your personal information, where legally permitted
  • Raise a privacy-related concern or complaint

12. Third-Party Links

Our websites may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of those third-party websites.

We recommend reviewing the privacy policy of any external website before sharing personal information.

13. Children’s Privacy

Our websites and services are intended for adults seeking fertility-related information or consultation.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information through our website, please contact us so that appropriate action can be taken.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or clinic operations.

The updated version will be posted on this page with the revised “Last updated” date.

15. Contact Us

For questions, concerns, corrections, consent withdrawal, or privacy-related requests, please contact Embryonic Fertility & IVF through the contact details available on our websites.